BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.4.8//EN
TZID:Europe/Berlin
X-WR-TIMEZONE:Europe/Berlin
BEGIN:VEVENT
UID:992@heilpraktiker-akademie-bayern.de
DTSTART;TZID=Europe/Berlin:20270226T170000
DTEND;TZID=Europe/Berlin:20270226T191500
DTSTAMP:20261011T081808Z
URL:https://heilpraktiker-akademie-bayern.de/events/digitale-sichtbarkeit-
 und-positionierung-teil-ii/
SUMMARY:Digitale Sichtbarkeit und Positionierung – Teil II
DESCRIPTION:[av_two_third first min_height='' vertical_alignment='av-align-
 top' space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_colo
 r='' custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='
 ' av-small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_or
 der='' border='' border_style='solid' border_color='' radius='' min_col_he
 ight='' padding='' av-desktop-padding='' av-medium-padding='' av-small-pad
 ding='' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_
 div_top_width='100' svg_div_top_height='50' svg_div_top_max_height='none' 
 svg_div_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top
 _opacity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color=
 '#333333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bo
 ttom_max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg
 _div_bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' f
 old_type='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' f
 old_text_style='' fold_btn_align='' column_boxshadow='' column_boxshadow_w
 idth='10' column_boxshadow_color='' background='bg_color' background_color
 ='' background_gradient_direction='vertical' background_gradient_color1='#
 000000' background_gradient_color2='#ffffff' background_gradient_color3=''
  src='' background_position='top left' background_repeat='no-repeat' highl
 ight='' highlight_size='' fold_overlay_color='' fold_text_color='' fold_bt
 n_color='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn
 -text='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' 
 av-small-font-size-btn-text='' av-mini-font-size-btn-text='' animation='' 
 animation_duration='' animation_custom_bg_color='' animation_z_index_curta
 in='100' parallax_parallax='' parallax_parallax_speed='' av-desktop-parall
 ax_parallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_pa
 rallax='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax=
 '' av-small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-min
 i-parallax_parallax_speed='' fold_timer='' z_index_fold='' css_position=''
  css_position_location='' css_position_z_index='' av-desktop-css_position=
 '' av-desktop-css_position_location='' av-desktop-css_position_z_index='' 
 av-medium-css_position='' av-medium-css_position_location='' av-medium-css
 _position_z_index='' av-small-css_position='' av-small-css_position_locati
 on='' av-small-css_position_z_index='' av-mini-css_position='' av-mini-css
 _position_location='' av-mini-css_position_z_index='' link='' linktarget='
 ' link_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos
 ='0' id='' custom_class='' template_class='' aria_label='' av_uid='av-e803
 mp' sc_version='1.0']\n\n[av_textblock fold_type='' fold_height='' fold_mo
 re='Weiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='
 ' textblock_styling_align='' textblock_styling='' textblock_styling_gap=''
  textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-fon
 t-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='
 ' background='bg_color' background_color='' background_gradient_direction=
 'vertical' background_gradient_color1='#000000' background_gradient_color2
 ='#ffffff' background_gradient_color3='' padding='' padding_sync='true' av
 -desktop-padding='' av-desktop-padding_sync='true' av-medium-padding='' av
 -medium-padding_sync='true' av-small-padding='' av-small-padding_sync='tru
 e' av-mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fo
 ld_text_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_bt
 n_font_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-mediu
 m-font-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-b
 tn-text='' fold_timer='' z_index_fold='' id='' custom_class='' template_cl
 ass='' av_uid='av-lpd1ly80' sc_version='1.0' admin_preview_bg='']\n[event]
 #_EVENTNAME[/event]\nEin zweiteiliges Workshop-Format speziell für Praxen
 : Zuerst schärfen wir gemeinsam\, für wen wir eigentlich sichtbar werden
  wollen. Vier Wochen später zeigen wir\, wie unser potentieller Patient 
 „Markus“ uns über vier verschiedene Kanäle finden kann.\n\nTag 1: Wu
 nschpatient & Positionierung\n\nTag 2: Sichtbarkeit & Anfragen\n\nFortbild
 ungsziel\n\nEine klare\, ausformulierte Buyer Persona als Grundlage für a
 lle künftigen Marketing-Entscheidungen\n\nKlarheit über vier mögliche K
 anäle (Google\, KI\, Social Media\, Empfehlungen) und welcher davon passt
 \n\nVerständnis der gemeinsamen Grundlage (Google-Profil\, Website) — u
 nabhängig vom gewählten Kanal\n\nEine erste eigene Strategie-Orientierun
 g mit Blick auf Budget\, Tempo und Eigenleistung.\n[/av_textblock]\n\n[av_
 hr class='invisible' height='50' shadow='no-shadow' position='center' cust
 om_border='av-border-thin' custom_width='50px' custom_border_color='' cust
 om_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_
 icon_color='' icon='ue808' font='entypo-fontello' id='' custom_class='' av
 _uid='av-clroy9' admin_preview_bg='']\n\n[av_textblock fold_type='' fold_h
 eight='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' 
 fold_btn_align='' textblock_styling_align='' textblock_styling='' textbloc
 k_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size=
 '' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_
 color='' color='' background='bg_color' background_color='' background_gra
 dient_direction='vertical' background_gradient_color1='#000000' background
 _gradient_color2='#ffffff' background_gradient_color3='' padding='' paddin
 g_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medi
 um-padding='' av-medium-padding_sync='true' av-small-padding='' av-small-p
 adding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_ove
 rlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_
 color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-
 text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-
 mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_clas
 s='' template_class='' av_uid='av-bfep9d' sc_version='1.0' admin_preview_b
 g='']\nFachdozent\n[/av_textblock]\n\n[av_textblock fold_type='' fold_heig
 ht='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style='' fol
 d_btn_align='' textblock_styling_align='' textblock_styling='' textblock_s
 tyling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' 
 av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_col
 or='' color='' background='bg_color' background_color='' background_gradie
 nt_direction='vertical' background_gradient_color1='#000000' background_gr
 adient_color2='#ffffff' background_gradient_color3='' padding='' padding_s
 ync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-medium-
 padding='' av-medium-padding_sync='true' av-small-padding='' av-small-padd
 ing_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold_overla
 y_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn_bg_col
 or='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-btn-tex
 t='' av-medium-font-size-btn-text='' av-small-font-size-btn-text='' av-min
 i-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_class='
 ' template_class='' av_uid='av-bfep9d' sc_version='1.0' admin_preview_bg='
 ']\nLars FolzProgrammierer\, Schönau (Rottal-Inn)\n[/av_textblock]\n\n[/a
 v_two_third][av_one_third min_height='' vertical_alignment='av-align-top' 
 space='' row_boxshadow='' row_boxshadow_width='10' row_boxshadow_color='' 
 custom_margin='' margin='0px' av-desktop-margin='' av-medium-margin='' av-
 small-margin='' av-mini-margin='' mobile_breaking='' mobile_column_order='
 ' border='' border_style='solid' border_color='' radius='' min_col_height=
 '' padding='' av-desktop-padding='' av-medium-padding='' av-small-padding=
 '' av-mini-padding='' svg_div_top='' svg_div_top_color='#333333' svg_div_t
 op_width='100' svg_div_top_height='50' svg_div_top_max_height='none' svg_d
 iv_top_flip='' svg_div_top_invert='' svg_div_top_front='' svg_div_top_opac
 ity='' svg_div_top_preview='' svg_div_bottom='' svg_div_bottom_color='#333
 333' svg_div_bottom_width='100' svg_div_bottom_height='50' svg_div_bottom_
 max_height='none' svg_div_bottom_flip='' svg_div_bottom_invert='' svg_div_
 bottom_front='' svg_div_bottom_opacity='' svg_div_bottom_preview='' fold_t
 ype='' fold_height='' fold_more='Weiterlesen' fold_less='Read less' fold_t
 ext_style='' fold_btn_align='' column_boxshadow='' column_boxshadow_width=
 '10' column_boxshadow_color='' background='bg_color' background_color='' b
 ackground_gradient_direction='vertical' background_gradient_color1='#00000
 0' background_gradient_color2='#ffffff' background_gradient_color3='' src=
 '' background_position='top left' background_repeat='no-repeat' highlight=
 '' highlight_size='' fold_overlay_color='' fold_text_color='' fold_btn_col
 or='theme-color' fold_btn_bg_color='' fold_btn_font_color='' size-btn-text
 ='' av-desktop-font-size-btn-text='' av-medium-font-size-btn-text='' av-sm
 all-font-size-btn-text='' av-mini-font-size-btn-text='' animation='' anima
 tion_duration='' animation_custom_bg_color='' animation_z_index_curtain='1
 00' parallax_parallax='' parallax_parallax_speed='' av-desktop-parallax_pa
 rallax='' av-desktop-parallax_parallax_speed='' av-medium-parallax_paralla
 x='' av-medium-parallax_parallax_speed='' av-small-parallax_parallax='' av
 -small-parallax_parallax_speed='' av-mini-parallax_parallax='' av-mini-par
 allax_parallax_speed='' fold_timer='' z_index_fold='' css_position='' css_
 position_location='' css_position_z_index='' av-desktop-css_position='' av
 -desktop-css_position_location='' av-desktop-css_position_z_index='' av-me
 dium-css_position='' av-medium-css_position_location='' av-medium-css_posi
 tion_z_index='' av-small-css_position='' av-small-css_position_location=''
  av-small-css_position_z_index='' av-mini-css_position='' av-mini-css_posi
 tion_location='' av-mini-css_position_z_index='' link='' linktarget='' lin
 k_hover='' title_attr='' alt_attr='' mobile_display='' mobile_col_pos='0' 
 id='' custom_class='' template_class='' aria_label='' av_uid='av-6hqqmp' s
 c_version='1.0']\n\n[av_textblock fold_type='' fold_height='' fold_more='W
 eiterlesen' fold_less='Read less' fold_text_style='' fold_btn_align='' tex
 tblock_styling_align='' textblock_styling='' textblock_styling_gap='' text
 block_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-siz
 e='' av-small-font-size='' av-mini-font-size='' font_color='' color='' bac
 kground='bg_color' background_color='' background_gradient_direction='vert
 ical' background_gradient_color1='#000000' background_gradient_color2='#ff
 ffff' background_gradient_color3='' padding='' padding_sync='true' av-desk
 top-padding='' av-desktop-padding_sync='true' av-medium-padding='' av-medi
 um-padding_sync='true' av-small-padding='' av-small-padding_sync='true' av
 -mini-padding='' av-mini-padding_sync='true' fold_overlay_color='' fold_te
 xt_color='' fold_btn_color='theme-color' fold_btn_bg_color='' fold_btn_fon
 t_color='' size-btn-text='' av-desktop-font-size-btn-text='' av-medium-fon
 t-size-btn-text='' av-small-font-size-btn-text='' av-mini-font-size-btn-te
 xt='' fold_timer='' z_index_fold='' id='' custom_class='' template_class='
 ' av_uid='av-lpd1o7as' sc_version='1.0' admin_preview_bg='']\n[event]Wann\
 n#_EVENTDATES\n#_EVENTTIMES\n\nAlle Termine: 05.02.\, 26.02.2027\n\nUnterr
 ichtsumfang: 4 US* (gesamt)\n\n#_EVENTADDTOCALENDAR\n\n\n\n[/event]\n[/av_
 textblock]\n\n[av_hr class='default' icon_select='yes' icon='ue808' positi
 on='center' shadow='no-shadow' height='50' custom_border='av-border-thin' 
 custom_width='50px' custom_margin_top='30px' custom_margin_bottom='30px' c
 ustom_border_color='' custom_icon_color='' av-desktop-hide='' av-medium-hi
 de='' av-small-hide='' av-mini-hide='' id='' custom_class='' template_clas
 s='' av_uid='av-4e3ei9' sc_version='1.0']\n\n[av_textblock fold_type='' fo
 ld_height='' fold_more='Weiterlesen' fold_less='Read less' fold_text_style
 ='' fold_btn_align='' textblock_styling_align='' textblock_styling='' text
 block_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-s
 ize='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' f
 ont_color='' color='' background='bg_color' background_color='' background
 _gradient_direction='vertical' background_gradient_color1='#000000' backgr
 ound_gradient_color2='#ffffff' background_gradient_color3='' padding='' pa
 dding_sync='true' av-desktop-padding='' av-desktop-padding_sync='true' av-
 medium-padding='' av-medium-padding_sync='true' av-small-padding='' av-sma
 ll-padding_sync='true' av-mini-padding='' av-mini-padding_sync='true' fold
 _overlay_color='' fold_text_color='' fold_btn_color='theme-color' fold_btn
 _bg_color='' fold_btn_font_color='' size-btn-text='' av-desktop-font-size-
 btn-text='' av-medium-font-size-btn-text='' av-small-font-size-btn-text=''
  av-mini-font-size-btn-text='' fold_timer='' z_index_fold='' id='' custom_
 class='' template_class='' av_uid='av-lpd21ro7' sc_version='1.0' admin_pre
 view_bg='']\nDas Seminar findet ONLINE statt.\n\nHinweis: Teil II von II 
 – Buchung nur gesamt über den ersten Termin am 05.02.2027.\n\nBuchungsn
 ummer: OS2027-402\n\n[av_hr class='invisible' icon_select='yes' icon='star
 ' font='svg_entypo-fontello' position='center' shadow='no-shadow' height='
 25' custom_border='av-border-thin' custom_width='50px' custom_margin_top='
 30px' custom_margin_bottom='30px' custom_border_color='' custom_icon_color
 ='' id='' custom_class='' template_class='' av_uid='av-7sc14' sc_version='
 1.0' admin_preview_bg='']\n\n* Der zeitliche Umfang der Seminare wird in U
 nterrichtsstunden (1 US = 45 Minuten) angegeben\n[/av_textblock]\n\n[/av_o
 ne_third]
CATEGORIES:Akademie,Allgemeine Praxisgrundlagen,Online-Fachfortbildung
LOCATION:Online-Fachfortbildung\, Heilpraktikerverband Bayern e.V. Baumkirc
 hner Straße 20/Rgb\, München\, 81673\, Deutschland
GEO:48.128719;11.631176
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Heilpraktikerverband Bayern
  e.V. Baumkirchner Straße 20/Rgb\, München\, 81673\, Deutschland;X-APPLE
 -RADIUS=100;X-TITLE=Online-Fachfortbildung:geo:48.128719,11.631176
END:VEVENT
BEGIN:VTIMEZONE
TZID:Europe/Berlin
X-LIC-LOCATION:Europe/Berlin
BEGIN:STANDARD
DTSTART:20261025T020000
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
END:STANDARD
END:VTIMEZONE
END:VCALENDAR